Chef’s Craving Details
Feature 1
Creative Concept: To elevate the visual storytelling and differentiate this series from other promotional content, I developed a signature hand-drawn style to illustrate the individual ingredients featured in each dish. This tactile, artisanal look visually reinforces the freshness and care that goes into every plate. Each graphic combines custom hand-drawn ingredient illustrations, a high-resolution photograph of the finished dish, styled and lit to evoke warmth and crave-ability, minimal, elegant typography that lets the dish and its components speak for themselves.
Execution:
Created cohesive monthly graphics for Instagram, Facebook posts, and SMS-linked landing page
Balanced artistic illustration with commercial usability, maintaining brand consistency across platforms
Worked collaboratively with coworker who photographed the food dishes
